5 Social Networking Sites Where Entrepreneurs can Sell Their Works
With the growing presence on the internet, it is much easier for sellers to be in contact with buyers. And what easier way to achieve that than through social media.
Here are five great social sites where you can advertise your art and start earning money:
1. Pinterest
Crafts, home decor, design, photography, and art are among the most popular categories on Pinterest. This social network allows artisans to display their wares in an aesthetically pleasing online format.
It does so on a platform that can lead directly to the point of purchase on a website. Note, you should never post an image of your work without giving Pinterest users the opportunity to buy it. Always be linking.
2. Instagram
While Instagram does not have “buy” features on its platform, it has proven to be a successful online tool for entrepreneurs looking to sell their goods directly to followers.
It all starts with the proper use of hashtags. If you create your Instagram profile today, to feature your work, the only way users (outside of your circles) will find you is via hashtagging.
Because Instagram is a visually driven social network in its most basic form, entrepreneurs are actively looking to engage artists or photographers or influencers that create work applicable to their interests.
3. Facebook
Not a soul can argue with these recent statistics evidencing that Facebook is the most powerful social network in the world. Facebook over the years has even provided advice within its blog, to help entrepreneurs build a successful Facebook page.
Managing a Facebook page as a seller is much easier than it used to be in the past. Users are more likely to show their support for your product/services, and these users are easy to find within the multitude of Facebook groups that exist in your locale.
Search for groups within your niche that reside in your target market, ie 'Lagos Fashion Lovers'. Join these groups, engage the users within, and let them naturally come to your page to view your work.
However, within a year you will likely be able to apply Facebook’s new Buy Button to your promoted posts, which will change the game for proactive sellers forever.
4. Tumblr
Tumblr users want to see products that applies to them and search tags to find it, so be sure to tag your posts with identifiers.
This platform also allows you to manually add links within both the posted image, and within the text that accompanies it.
Be sure to take advantage of these referral traffic opportunities and send users directly to the purchase page that proudly displays the work that they just clicked to enlarge.
5. LinkedIn
LinkedIn is jam-packed with educated and professional individuals with significant disposable income and a penchant for the finer things in life.
These users are potential customers yet so few entrepreneurs are tapping into LinkedIn as a resource to sell their work. This is ALL good news for you though.
Using a “get there first” mentality, begin building your profile and presence as a professional on LinkedIn.
Share culturally enriching articles related to your field that appeal to your current and impending connections and when the opportunity strikes (e.g. you have a gallery showing, or have been featured in a local periodical) post about your own efforts.
Social media has presented the smart entrepreneur, the ultimate example of a small business owner, with unprecedented access to qualified & potential customers.
Embrace the social media networks and you may soon translate your talents into a way to earn a very successful living.
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